IRVING, Texas (May 20, 2026) — SkyChefs, the market leader in airline catering and culinary solutions, today marked a proud and meaningful moment in its nearly 85-year history, with the launch of a refreshed brand. By dropping “LSG” and moving away from the colors of the past, the new SkyChefs brand delivers a brighter, more modern feel – one that honors the company’s U.S. roots dating back to 1942 while clearly signaling where the company is headed next.
The refreshed brand is already coming to life across the SkyChefs network, starting with its new website, SkyChefs.com, updated social media channels, and rolling out the new look for its catering trucks, ground support equipment, signage and uniforms.
“For nearly 85 years, the SkyChefs name has carried its own meaning, credibility, and trust. This refreshed brand brings our promise to deliver, delight, and innovate front and center, while reflecting the pride we take in what we do and the people who make SkyChefs what it is,” said Erik Olund, Chief Executive Officer, SkyChefs. “Through every era of flight, SkyChefs has played a defining role in aviation dining by supporting our airline partners, delivering millions of meals, and shaping how passengers experience travel. That history matters. It is the foundation of our credibility, our pride, and our responsibility as we move forward.”
Added Olund, “This brand refresh is not about changing who we are. It is about expressing who we are with clarity, confidence, and purpose.”
Central to the brand update are the promises that define SkyChefs and guide how the company serves its clients and supports one another every day:
- We promise to deliver.
Reliability is non‑negotiable. Our customers trust us to show up, execute with precision, and support their reputation on every flight, every day. - We promise to delight.
From gourmet meals to simple snacks, what we create carries meaning. We take pride in delivering superlative quality and experiences passengers remember. - We promise to differentiate.
Through constant innovation, we challenge the status quo and keep asking how we can do better. Progress never stops.
A New Look, Grounded in Meaning
The refreshed brand introduces an updated color palette inspired by classic American design and the spirit of aviation. The darker Heritage Red reflects the company’s roots, strength, and endurance, while the brighter Pride Red conveys confidence, energy, and optimism. Standard Blue represents precision, trust, and reliability, and Clarity White brings balance, openness, and modern focus. Together, these colors are more than a visual update. They express SkyChefs’ values and reinforce the company as America’s foremost aviation culinary company.
America’s First. America’s Foremost.
“We’ve entered an exciting new era at SkyChefs, and we’re looking ahead with confidence,” said Olund. “While our brand has evolved, what defines us has not. We remain firmly rooted in our people – the heart of SkyChefs – in uncompromising standards grounded in safety, quality, and trust, and in the pride we take in what we do and who we serve.”